创造性转化、创新性发展的重要指示精神
落实国家文化数字化战略
以数字科技赋能长江文化传承创新
决定举办
第四届“长江·未来”公益海报设计邀请展
主办单位
中共南通市委宣传部
南通市文化广电和旅游局
南通市文学艺术界联合会
承办单位
南通市美术家协会
执行单位
南通市美术家协会设计艺术委员会
作品征集对象
国内外知名设计师，平面设计师及爱好者、高等院校师生
创作主题
从长江到未来
时代的进步，文化、科技、人文的发现和发展，不断赋予长江文化以更加丰富、新颖、多彩和多元的内涵。第四届"长江·未来"公益海报设计邀请展以“从长江·到未来”为主题，鼓励设计师发现和汲取长江文化的崭新内涵，积极运用新理念、新视角、新技术，从作品立意、表达方式、沟通媒介等方面开展创新性设计，生动呈现长江文化的当代意义和价值。
征集内容
（1）静态海报作品类
①创作方向：
文化传承维度：以长江流域丰富的文化遗产为创作源泉，包括历史建筑、传统技艺、民俗风情、非物质文化遗产等，通过现代设计语言展现长江文化的深厚底蕴。
艺术表现维度：从长江流域的诗词歌赋、艺术绘画、音乐曲艺等文艺作品中汲取灵感，对经典语句、场景、意象进行视觉化再创作。
时代发展维度：围绕长江经济带发展、生态保护、科技创新、文化繁荣等新时代主题，展现长江国家文化公园建设成果和未来发展愿景。
②技术要求：
规格尺寸：100×70cm（竖版）
分辨率：200-300dpi
色彩模式：CMYK
文件格式：同时提供AI/PSD分层源文件及JPG预览文件
文件命名：“作品名称-作者姓名-国家-地区”
（2）文创设计作品类
①产品类别：
文化办公用品：笔记本、便签本、笔类、文件夹、书签、文具套装等，要求将长江文化元素与实用功能有机结合；
家居生活用品：冰箱贴、马克杯、餐具茶具、抱枕靠垫、地毯、装饰画、家居摆件等，体现“长江文化进家居”的理念；
时尚配饰产品：项链、手链、耳环、胸针、手表带、丝巾等，融合长江文化符号与时尚设计；
创意礼品玩具：拼图、积木、手办模型、特色礼品盒、文创盲盒等，面向不同年龄段开发具有趣味性和收藏价值的产品。
②提交要求：
提供产品设计效果图或实物照片（多角度展示）
包含产品尺寸、材质、工艺等说明
需提交应用场景展示图（3-5张）
文件夹打包命名为："作品名称-作者姓名-国家-地区"
（3）数字体验作品类
①动态视频海报
格式要求：MP4格式，分辨率1920×1080以上，时长15-30秒
内容特色：运用动态图形、动画特效等手法，增强海报的视觉冲击力和叙事能力
技术标准：文件大小不超过100MB，帧率25-30fps
②数字文创产品
AR增强现实产品：开发具有AR交互功能的文创产品，通过扫描触发数字内容；
数字收藏品：基于区块链技术的数字艺术品，需提供展示demo和技术说明；
智能交互产品：结合物联网技术的文创产品，具备APP控制或网络交互功能。
③数字艺术装置
沉浸式互动装置：适合展览现场部署的大型交互装置，需提供技术方案和空间要求；
数据可视化作品：将长江文化数据、生态数据等转化为具有艺术性的可视化作品；
虚拟现实体验：开发VR/AR沉浸式体验项目，展现长江文化的数字创新表达。
④交互媒体作品
网页交互海报：支持在线交互的响应式海报作品；
移动端互动作品：针对手机等移动设备优化的交互式公益海报；
生成艺术项目：运用算法实时生成的艺术作品，体现科技与艺术的融合。
⑤数字作品统一要求：
提供作品演示视频（2分钟内）
注明运行环境要求（硬件配置、软件依赖等）
如需特殊设备展示，请提前与组委会沟通
保证作品的稳定性与兼容性
作品提交要求
所有作品均需提供：
作品登记表（包含作品名称、作者信息、设计说明、个人照片等）
版权承诺书（确保作品原创性）
文件命名规范：
类别-作品名称-作者姓名
注意事项：
同一作者可同时参加多个类别，每类别提交作品不超过3件；
系列作品按一件计算，需明确标注作品数量；
团队作品需列明所有成员信息并指定一名联系人；
往届获奖作品不得重复参赛。
作品截稿时间
2025年12月18日
投稿邮箱
nt53art@163.com
报名表及参展作品承诺与授权书
下载链接：
咨询电话
（微信同号）
作者待遇
1、每位参展作者均可获赠本次活动的作品集一本。
2、主办方向入展作者颁发证书；凡组织15人以上的院校机构或指导教师有机会获颁优秀组织奖、优秀指导教师证书。
3、部分作品将由主办方制作相关衍生品。
送件要求
1、所有参展作品内容需要符合主题规定，作品必须是作者本人设计的原创作品，凡有抄袭行为和侵犯著作权、肖像权的作品，主办单位将取消其参展资格，由本人自负法律责任。
2、参展作品需体现丰富的长江文化，要求作品富有美感、内涵和时代感，具有高水平的艺术感染力。
3、组织方有权将入选作品用于相关宣传、展览、收藏等商业使用的权利。
4、凡投稿者，均视为同意并遵守以上各条规定。
5、主办方组织专门评议，严格把关。
第四届“长江·未来”公益海报设计邀请展组委会
2025年11月
In order to thoroughly implement General Secretary Xi Jinping's important instructions on promoting the creative transformation and innovative development of excellent traditional Chinese culture,implement the national cultural digitization strategy,and empower the inheritance and innovation of Yangtze River culture with digital technology,it has been decided to hold the 4th"Yangtze River·Future"Public Welfare Poster Design Invitational Exhibition.
Host Units
Publicity Department of the CPC Nantong Municipal Committee
Nantong Municipal Bureau of Culture,Radio,Television and Tourism
Nantong Federation of Literary and Art Circles
Organizer
Nantong Artists Association
Executive Unit
Design Art Committee of Nantong Artists Association
Solicitation targets
Domestic and international designers and enthusiasts,teachers and students of institutions of higher education
Creative Theme
From the Yangtze River to the future
The progress of the times,the discovery and development of culture,technology,and humanities,constantly endow the Yangtze River culture with richer,more novel,colorful,and diverse connotations.The 4th"Yangtze River Future"Public Welfare Poster Design Invitational Exhibition,with the theme of"From the Yangtze River to the Future",encourages designers to discover and draw on the new connotations of Yangtze River culture,actively use new concepts,perspectives,and technologies,and carry out innovative designs in terms of work intention,expression methods,communication media,etc.,vividly presenting the contemporary significance and value of Yangtze River culture.
Solicitation Contents
（1）Static poster works category
①Creative direction:
Cultural Inheritance Dimension:Taking the rich cultural heritage of the Yangtze River Basin as the source of creation,including historical buildings,traditional crafts,folk customs,intangible cultural heritage,etc.,showcasing the profound cultural heritage of the Yangtze River through modern design language.
Artistic expression dimension:Drawing inspiration from literary and artistic works such as poetry,art paintings,music,and folk arts in the Yangtze River Basin,visually recreating classic phrases,scenes,and imagery.
Dimension of Era Development:Centered around new era themes such as the development of the Yangtze River Economic Belt,ecological protection,technological innovation,and cultural prosperity,showcasing the achievements of the construction of the Yangtze River National Cultural Park and its future development vision.[!--empirenews.page--]
②Technical requirements:
Specification size:100×70cm(vertical version)
Resolution:200-300dpi
Color mode:CMYK
File format:Simultaneously provide AI/PSD layered source files and JPG preview files
File Name:"Work Name Author Name Country Region"
（2）Cultural and creative design works
①Product Category:
Cultural office supplies:notebooks,notebooks,pens,folders,bookmarks,stationery sets,etc.,requiring the organic combination of Yangtze River cultural elements and practical functions;
Home and daily necessities:refrigerator stickers,mugs,tableware and tea sets,pillows and cushions,carpets,decorative paintings,home ornaments,etc.,reflecting the concept of"Yangtze River culture into home";
Fashion accessory products:necklaces,bracelets,earrings,brooches,watch straps,scarves,etc.,integrating symbols of Yangtze River culture and fashion design;
Creative gift toys:puzzles,building blocks,figurine models,specialty gift boxes,cultural and creative blind boxes,etc.,developed for different age groups with interesting and collectible value products.
②Submission requirements:
Provide product design renderings or physical photos(displayed from multiple angles)
Includes product size,material,process,and other specifications
Application scenario display images(3-5 sheets)need to be submitted
The folder packaging is named"Work Name Author Name Country Region"
(3)Digital experience works
①Dynamic video poster
Format requirements:MP4 format,resolution above 1920×1080,duration 15-30 seconds
Content features:Using dynamic graphics,animation special effects and other techniques to enhance the visual impact and narrative ability of posters
Technical standard:File size not exceeding 100MB,frame rate 25-30fps
②Digital cultural and creative products
AR augmented reality products:Develop cultural and creative products with AR interactive functions,triggering digital content through scanning;
Digital collectibles:Digital artworks based on blockchain technology,requiring display demos and technical specifications;
Intelligent interactive products:cultural and creative products that combine IoT technology,with APP control or network interaction functions.
③Digital Art Installation
Immersive interactive device:a large-scale interactive device suitable for deployment on exhibition sites,requiring technical solutions and space requirements;
Data visualization works:Transform Yangtze River cultural data,ecological data,etc.into artistic visualization works;
Virtual Reality Experience:Develop VR/AR immersive experience projects to showcase the digital innovative expression of Yangtze River culture.
④Interactive media works
Web interactive poster:a responsive poster work that supports online interaction;
Mobile interactive works:Interactive public welfare posters optimized for mobile devices such as smartphones;
Generating art projects:using algorithms to generate art works in real-time,reflecting the integration of technology and art.
⑤Unified requirements for digital works:
Provide a demonstration video of the work(within 2 minutes)
Specify the operating environment requirements(hardware configuration,software dependencies,etc.)
If special equipment display is required,please communicate with the organizing committee in advance
Ensure the stability and compatibility of the work
Requirements for Work Submission
All works must provide:
Work Registration Form(including work name,author information,design description,personal photo,etc.)
Copyright Commitment Letter(Ensuring Originality of the Work)
File naming conventions:
Category-Work Name-Author Name
Notes:
The same author can participate in multiple categories simultaneously,with no more than 3 submissions per category;
The series of works should be counted as one piece,and the number of works should be clearly marked;
Team works must list all member information and designate a contact person;
Previous award-winning works are not allowed to participate in the competition again.
Deadline for Submission
December 18,2025
Submission Email
nt53art 163.com
Download Link for the Registration Form and the Commitment and Authorization Letter for Exhibited Works：
Consultation Telephone
15151369601
（Same as WeChat account）
Treatment for Authors
1.Each exhibitor will be given a collection of works of this activity.
2.The host unit will issue certificates to the authors whose works are selected for exhibition.Any institution of higher education or instructors that organizes more than 15 people will have the opportunity to be awarded the Excellent Organization Award and the Excellent Instructor Certificate.
3.Some works will be used by the host unit to produce related derivatives.
Requirements for Submission
1.The content of all exhibited works shall comply with the theme regulations.The works must be original works designed by the authors themselves.For any works with plagiarism or infringement of copyright and portrait rights,the host unit will cancel their exhibition qualifications,and the authors shall bear the legal responsibilities themselves.
2.The exhibited works shall reflect the rich Yangtze River culture.The works are required to be aesthetically pleasing,rich in connotation and with a sense of the times,and possess a high level of artistic appeal.
3.The organizer has the right to use the selected works for relevant publicity,exhibitions,collections and other commercial uses.
4.All contributors shall be deemed to agree to and abide by the above regulations.
5.The host unit will organize special appraisals and conduct strict checks.
The Organizing Committee of the 4th"Yangtze River·Future"Public Welfare Poster Design Invitational Exhibition
November 2025
https://mp.weixin.qq.com/s/po0-IH7nFba_F55aV6EN_w
