项目名字：【深圳后海中心区K项目】建筑方案设计国际竞赛
Project name:International Competition for Architectural Scheme Design of Shenzhen Houhai Central District Project K
资格预审申请截止时间：2025年5月23日16:00
Deadline for pre-qualification application:16:00 May 23,2025
1、项目概况Project Overview
本项目所在的广东省深圳市南山区后海中心区，是粤港澳大湾区东岸创新走廊重要节点、深圳湾滨海岸线上的复合公共中心，其南临香港、北靠高新园、东连福田CBD、西接前海，以现代金融、高端商务、新型消费、科技服务为核心产业，已有众多知名企业如阿里巴巴、小米国际、华润等入驻，享有创新企业总部圈层、现代商贸商圈汇聚、城市配套设施成熟三大优势，定位为后海金融商务总部基地，是综合文化、商业、办公一体的多元化滨海商务休闲区和复合公共中心。Located in the Houhai Central District,Nanshan District,Shenzhen,Guangdong Province,the project sits at a critical node of the Eastern Innovation Corridor in the Greater Bay Area and serves as an integrated public hub along the Shenzhen Bay coastal zone.It is adjacent to Hong Kong(south),the High-Tech Park(north),Futian CBD(east),and Qianhai(west).The area focuses on modern finance,high-end commerce,innovative consumption,and technology services.Numerous renowned enterprises,such as Alibaba,ByteDance,Xiaomi Global,and China Resources,have established operations here.The Houhai Headquarters Base leverages three key advantages:a cluster of innovative corporate headquarters,a convergence of modern commercial districts,and mature urban infrastructure—the district is positioned as the Houhai Financial and Business Headquarters Base,a diversified coastal business and leisure hub integrating culture,commerce,and office functions.
指标要求
Technical Indicators
本次竞赛设计范围为四块宗地，用地性质为商业用地和公共绿地，具体指标以最终批复的建设用地规划许可证为准。
The design scope of the competition covers 4 land parcels zoned as commercial land and public green space.Specific technical indicator shall comply with the final approved Land Use Planning Permit.
表1地块指标表
Table 1 Land Parcel Indicator Table
1设计范围示意图Figure 1 Design scope diagram
2、设计内容Content of Design
本次竞赛内容为深圳后海中心区K项目地块级城市设计研究及建筑方案设计。如作为实施方案，中选单位设计工作服务范围应包括：建筑方案及建筑、幕墙、景观、泛光专业做到初步设计深度（含平面、立面、剖面、节点大样等），需满足专项设计单位和政府报建的意见要求，确保其可实施性。同时，需对施工图设计配合及施工过程配合、提供设计技术交底等工作，并需配合其他专业专项设计等工作（包括但不限于以下内容：园林景观设计、灯光设计、标识系统设计、幕墙设计、室内二次装修设计等）及竞赛设计任务书（含设计合同，下同）规定的其他工作内容。The content of this competition is the site-level urban design study and architectural scheme design for the Shenzhen Houhai Central District Project K.If adopted as the implementation scheme,the scope of design service of the winner includes:Architectural Scheme Design and Architectural,Curtain Wall,Landscape,Flood Lighting Design shall develop to the preliminary design depth(including plans,elevations,sections,technical details,etc),which must compliance with the requirements of specialized design teams and the construction application for the government to ensure feasibility.Additionally,coordination with civil construction drawing design,construction process,provision of technical disclosure,and collaboration with other specialized design works(including but not limited to:landscape design,lighting design,signage system design,curtain wall design,interior renovation design,etc.)and other work contents stipulated in the Design Brief(including the design contract,hereinafter the same)are required.
（1）本次竞赛将采用公开报名资格预审的方式。凡具有类似相关业绩的设计单位均可报名参加。境内外具有相关设计经验的独立注册具有法人资格的设计机构均可报名参加，在报名阶段不设资质限制，不接受个人及个人组合的报名；
The competition will adopt an open application method with pre-qualification.Design agencies that have similar and relevant project experience are eligible to apply.Independently registered design agencies with legal entity status and relevant design experience,both domestic and international,are eligible to apply.No qualification restrictions apply during the application stage.Individuals or individual combinations are not accepted；
（2）本次竞赛接受设计机构组成设计联合体参赛，联合体数量不超过2家；
Consortiums are accepted in this competition.A consortium shall comprise no more than two members;
（3）参赛单位在近5年（竞赛通知发布之日，以合同签订时间为准，建成或在建）至少具有1个类似总部大楼设计经验；
Contestants must have at least 1 headquarters building design project of similar scale and complexity completed or ongoing within the past 5 years(calculated from the tender announcement date,based on contract signing dates);
（4）参与本次竞赛的设计人员应为该设计机构的在册人员。主创设计师须由主持过多个同类型项目的人员担任，必须参与竞赛全过程设计工作，且须按评审要求汇报方案。为了保证项目设计人员对中国地区背景和相关要求的准确理解，项目设计人员中应至少有一名通晓汉语的人士；
All participating designers must be registered personnel of the competing design agencies.The chief designer shall have led multiple projects of the same type and must oversee the entire design process of the competition.The chief designer is also required to make scheme presentation as per review requirements.To ensure accurate understanding of regional context and requirements in China,at least one team member must be proficient in Chinese;
（5）报名的设计单位根据竞赛文件要求提供资格预审申请文件及概念提案（具体要求详见六、资格预审申请文件的要求）。
Applied design agencies shall submit pre-qualification application documents and a conceptual proposal as specified in the competition documents(see Section VI:Requirements for Pre-Qualification Application Documents).
本次竞赛工作分为三个阶段进行：第一阶段为报名及资格预审阶段；第二阶段为设计竞赛阶段；第三阶段为确定优胜单位阶段。
This competition is divided into three stages:1st stage is Application and Pre-qualification Stage;2nd Stage is Design Competition Stage;3rd stage is Winning Award Stage.
第一阶段－报名及资格预审阶段：资格预审委员会对公开报名的设计机构与主创业绩、拟投入项目的团队、概念提案等资料进行评审，采用记名投票、逐轮淘汰的方法评选出前5家入围参赛单位进入第二阶段，同时，需评选出2家备选单位（须排序）。如入围的5家参赛单位有退出第二阶段的，则备选单位依序替补。
1st Stage-Application and Pre-qualification Stage：The Pre-Qualification Committee shall evaluate the applied design agencies based on their core project experience,proposed project team,and conceptual proposal.Using roll-call voting and round-by-round elimination,the committee shall select the top 5 shortlisted contestants to advance to Stage II.Additionally,2 alternate contestants
(ranked in order)shall be selected.If any of the 5 shortlisted contestants withdraw from Stage II,the alternate contestants shall replace them sequentially.
第二阶段－设计竞赛阶段：入围参赛单位须提交符合竞赛设计任务书要求的成果文件，方案评审委员对提交的成果文件进行评审，采用记名投票、逐轮淘汰的方法，评选前三名（须排序）优胜候选单位进入第三阶段。方案评审委员会须对前三名优胜候选方案提出评审意见及优化建议。
2nd Stage-Design Competition Stage:Shortlisted contestants shall submit deliverables that comply with the requirements in the Design Brief.The scheme review committee will review the submitted deliverables,using roll-call voting and round-by-round elimination to rank the top 3 winning candidates to advance to 3rd stage(ranking required).The committee shall provide evaluation and optimization suggestions for the top 3 schemes.
第三阶段－确定优胜单位阶段：主办方在充分尊重评审委员专业评审结果的基础上，综合考虑方案评审的排序、商务报价文件、造价、工期、技术等因素，在优胜候选单位中确定优胜单位。
3rd Stage-Winning Award Stage:Based on the full respect on the professional review result of the review committee,the Host will determine the winner of the competition among the winning candidates by comprehensively considering factors such as ranking of the scheme review,the commercial quotation document,cost,duration,and technique.
☆所有时间均以北京时间为准，主办方保留因业主经营或政府工作安排调整日程安排的权利。如有变动，将提前7天通知。
☆All the time mentioned is Beijing time.The Host reserves the right to adjust the schedule.Any change will be notified three days in advance.
本次竞赛评选出前三名优胜候选方案，每家单位分别获得奖金人民币100万元，未进入前三名的两家入围单位递交的成果符合竞赛文件要求将分别获得相应奖金人民币80万元。奖金将在方案优胜结果公布后开始办理支付手续。
Three shortlisted candidate schemes shall be selected through this competition.Every shortlisted candidates shall each receive the bonus of 1 million RMB.The two shortlisted contestants that fail to rank top 3,whose submissions comply with the competition documentation requirements,will also receive corresponding design compensation fees of 800,000 RMB.The payment procedure of the design compensation will start after the announcement of the winner.优胜方案如作为实施方案，优胜单位将与主办方签订《建筑方案设计合同》。如优胜单位放弃优胜资格、或与主办方在商务谈判中未达成一致等无法签订合同的、或非因不可抗力不能履行合同、或被查实存在影响优胜结果的违法行为等不符合优胜条件的，主办方可以与另两名优胜候选单位进行合同谈判，以签订后续设计合同，对于签订合同的优胜单位不再支付奖金。The winning scheme if adopted as the implementation scheme,the competition winner will sign Architectural Design Contract with the Host.If the winner gives up the award qualification,fails to reach agreement with the Host during the commercial negotiation and is unable to sign the contract,or doesn't conform to the winning award conditions due to such situations as being unable to fulfill the contract due to non-force majeure and having violations that affects the winning award result,the Host may negotiate with the other two winning candidates to finalize and sign the design contract.For the winning contestant that sign the contract,bonus is not applicable.
入围参赛单位依据建筑方案及竞赛文件进行报价，具体内容包括：建筑方案及建筑、幕墙、景观、泛光专业做到初步设计深度（含平面、立面、剖面、节点大样等），需满足专项设计单位和政府报建的意见要求，确保其可实施性。同时，需对土建施工图设计配合及施工过程配合、提供设计技术交底等工作，并需配合其他专业专项设计等工作（包括但不限于以下内容：园林景观设计、灯光设计、标识系统设计、幕墙设计、室内二次装修设计等）及竞赛设计任务书（含设计合同，下同）规定的其他工作内容，最终以设计合同内容为准。
Shortlisted contestants shall submit quotations based on the architectural scheme and competition document,including:Architectural Scheme Design and Architectural,Curtain Wall,Landscape,Flood Lighting Design shall develop to the preliminary design depth(including plans,elevations,sections,technical details,etc)，which must compliance with the requirements of specialized design teams and the construction application for the government to ensure feasibility.Additionally,coordination with civil construction drawing design,construction process,provision of technical disclosure,and collaboration with other specialized design works(including but not limited to:landscape design,lighting design,signage system design,curtain wall design,interior renovation design,etc.)and other work contents stipulated in the Design Brief(including the design contract,hereinafter the same)are required.
1、竞赛活动信息查询网址Website for competition consultation information inquiry：
深圳市城市设计促进中心Shenzhen Center for Design:https://www.szdesigncenter.com/
2、微信公众号WeChat official accounts：深圳市城市设计促进中心、一和研发
3、资料索取Acquisition for documents
参赛申请单位须以电子邮件形式发送《资格预审申请表》至指定邮箱：competition ehow.net.cn，竞赛组织机构收到审核无误后，将在一个工作日内回复发送设计任务书及相关资料。
Competition applicants should send the pre-qualification application Form to the designated email address:competition ehow.net.cn.The competition consultant will reply and send the Design Brief and related design materials within one working day after receiving and reviewing the application form.
主办单位：深圳今日头条信息技术有限公司
脸萌技术（深圳）有限公司
Host:Shenzhen Jinritoutiao Technology Co.,Ltd.
Lemon Technology(Shenzhen)Co.,Ltd.
竞赛组织机构：深圳市一和雅韵文化传播有限公司
Competition Consultant:Shenzhen Ehow R&D Center
联系方式Contact person:
田工/Ms.Tian：+86 （北京时间周一至周五9:00—18:00）
电子邮箱/Email：competition@ehow.net.cn
https://mp.weixin.qq.com/s/iPiq1T8FDNw5ua2PwdspOQ
